WRITERS AT WORK: About this Business of Internet Publishing, Part 3

Hi everyone,

Wecome to our third Tuesday session of WRITERS AT WORK. This month’s topic is using technology to publish e-books and books on demand. I went first on March 6 with a telling of my first e-book experience: GOOSE LAKE. Last Tuesday we heard from editor Paula Morrow whose remarks were titled, “Independent Editors: What We Do and Why You Need Us.” Today it’s our pleasure to bring you another strong voice of experience in this field: Michael Wilde. Sandy Asher will bat cleanup on the 27th when she discusses her current experiences with publish on demand.

Why an Editor?

by Michael Wilde

Wondering what to write on this timely topic, I was instantly struck by two things: this recent article in the New York Times (http://www.nytimes.com/2012/03/05/business/media/e-books-on-tablets-fight-digital-distractions.html?hp ) about e-books on tablets—a primer on the future of how we read; and a letter I received from a potential client. In the article, the conclusion looks grim: instead of providing that long-sought-for solace and comforting retreat from the world’s insane distractions, a book must now compete with every kind of addiction-forming instant gratification: “[T]he millions of consumers who have bought tablets and sampled e-books on apps from Amazon, Apple and Barnes & Noble have come away with a conclusion: It’s harder than ever to sit down and focus on reading.”

So here is the not-so-distant future of how a book will behave: it will reorganize itself to accommodate every digital temptation—a dark current that flows under a lot of professional conversations these days. What happened to focusing on one thing at a time? The editor in me is constantly asking, by the time you reach the end of this sentence, have you already gone to Twitter? How can a book possibly survive?

It will, and the why and how came in a query I received only yesterday, four days after the Times article had me ruing not only the demise of books but the death of meaning itself (the Times is good at that). Having surveyed the poor quality of self-published books, the writer decided to seek out an editor. “No matter what the future of the book industry is,” the person writes, “editors are still crucial.” Apart from the obvious validation (that in fact means everything to me), this brief, simple statement gives me hope and a galvanizing optimism: here is understanding, at its core, of a fundamental relationship, an age-old calculus, that determines how a book comes into being and why it acts as it does, no matter the medium or how the end result is marketed.

A writer needs an editor and vice versa; that simple. The disparate activities take place in different sections of the brain, I’m convinced, and the writer is not well served should he or she attempt to do both at once. In the same braincase, the editor inhibits the act of writing until the flow is dammed to a dribble. One of them has to be switched off for the other to function properly (i.e., disinhibited, not easy and not recommended). What does all that have to do with publishing, self or otherwise, you might ask? It turns out, everything. Now, in the e-universe, a writer needs an editor more than ever (assuming, of course, the editor knows what she or he is doing, another subject for another day’s blog)—and nowhere is this more emphatically true than in children’s books, which are deceptive if not downright treacherous from an editorial point of view.

I don’t have space to go into the particulars, but generally speaking, of all the levels and genres of writing and reading out there, children’s books come closest to poetry in style and composition—and are therefore that much harder to write. In children’s, as in poetry, every word is important, and even more, the order all the words are in, on every page, in every sentence. I can’t stress it enough. There isn’t any wiggle room at all. The text must engage at once and entertain. A first-time author—even a brilliant one—might not automatically know this. A sweat lodge worth of effort and draft after draft may yield a pile of rejections for want of an active verb, a musical phrase, choice of voice, a character’s disposition, any of a thousand factors; then, of course, it has to be somebody’s cup of tea. A grown-up first has to love it. Frustrating, I know.

An editor can help.

Michael provides all manner of editorial services and help with writing. Contact: michaelwildeeditorial@earthlink.net . Also www.wordsintoprint.org

WRITERS AT WORK: About This Business of Internet Publishing, Part 2

Hi everyone,

Welcome to the second in this month’s chats on WRITERS AT WORK. We are discussing some of the issues related to self-publishing e-books and books on demand. I led off last Tuesday talking about my adventures so far with my e-book, GOOSE LAKE. Sandy Asher and I invited two special guests to join us this month — Paula Morrow and Michael Wilde. Today we hear from Paul. Next Tuesday, the 20th, it will be Michael’s turn. Sandy will finish up on the 27th. If you are enjoying this month’s topic, I hope you’ll be back on those dates to read the rest of our collective thinking.

Independent Editors: What We Do and Why You Need Us

By Paula Morrow

Self-publishing, e-publishing, and self-e-publishing have rightfully been hailed for breaking down the barrier between authors and publication. We’re seeing a sea-change in the world of books and reading, and like the tide that drenched Canute, it’s not going to go away.

I’m not worried that books might disappear, any more than movies disappeared when everyone bought televisions. My concern is about the effect self-publishing and e-publishing will have on the literature of the future. Are we seeing a rise to new literary possibilities? Or a decline to the lowest common denominator?

The internet teems with sites eager to publish your ebook and with advice from bloggers and self-publishing veterans. “You should write an ebook,” declared a typical blog. Reading on, I learned that these are the Steps To Take:
1. Get the software for you to create an electronic book.
2. Write your ebook.
3. Use the software to convert your document to the electronic book format.
4. Make your ebook available from your website. Note that even if you wish to sell your Ebook, you should still have a sample of your eBook available freely to whet the appetites of your prospective customers.
5. Publicize your ebook.

What ingredient is missing from this recipe? Alas, the instructions tell you how to publish your rough draft. Too many eager authors rush to publication before their manuscript is ready.

“But I have a critique group …” That’s a good thing. Critique partners will give useful feedback during the creative process of writing your book. But how many of the group members have the time for multiple careful readings and the expertise to evaluate every aspect from voice to structure, not to mention page-by-page grammar and mechanics?

Most self-publishing companies claim to use professional copyeditors. Okay. If you’re reading this blog, you no doubt know about LinkedIn, an online site for business and professional networking. As of February 2012, LinkedIn has 824,000 users who list “editing” as a skill, marketing themselves as editors. I’m sure that most of these 824,000 souls know how to run spell-check and know something about grammar and punctuation. I’m afraid I don’t consider fixing the mechanics to be enough.

A friend of mine self-published a children’s book and paid for “professional editing” as part of the publication package. When I started reading the book, my heart sank. The interest level was junior high. The point of view was adult. The supplementary activities were just right for a five-year-old. The “editor” either didn’t know or didn’t care about giving feedback to make the book artistically satisfying (or even coherent) and marketable.

So what exactly does an independent editor do for you? That varies with the editor, of course, so be sure you understand what’s offered before you make a commitment.

My own preference is the “forest and trees” approach. The forest is the big picture: structure, language, logic, emotional content, overall quality, and marketability. I pinpoint any problems and give the author specific feedback on how they could be fixed. The trees are the details, not only mechanics but also more subtle line-editing: word choices, stylistic inconsistencies, and the like. I also point out facts that need checking (important even in fiction!), although I leave the actual research to the author unless we contract for that separately.

A book edit is a time-consuming process requiring many, many hours of intense concentration. Before taking on a new client I read the manuscript, and sometimes I return it with a note that I’m not the right editor for this project. If I feel it’s a good fit, I send a proposal and quote. I offer a choice of several levels of feedback, from a one-time critique to multiple revisions before final editing, and we contract in advance for a specific level and a specific time frame. Up to this point there’s no reading fee and no obligation to continue. If the writer and I agree to work together, I determine a flat fee depending on what that particular manuscript needs.

Before contacting a private editor, look at your manuscript yourself, have a rough idea what help you want, and decide what your final goal is. If you have no idea what you need, start by reading a good book on writing for children (such as Barbara Seuling’s How to Write a Children’s Book and Get It Published) before you spend money on an outside consultant.

Once you have an idea what you expect from the editor, look for someone with experience and expertise in that area. Find out what the person’s credentials are. In checking references, look for specifics: not “she helped me fix my story” but “she put her finger on the place where my plot went astray and gave me clear suggestions for getting back on track.” Expect the person to ask you questions before agreeing to take on your project, so that you’re both aiming for the same goal.

An author friend of mine does private manuscript critiques. Not long ago she plaintively commented that she is seeing more and more manuscripts that she describes as “trainwrecks.” New authors are completely disregarding the basic tenets of writing for children. What’s going on?

I believe what we’re seeing is fallout from self-publishing. Folks go to press without being edited, others read their stuff and think “gosh, it’s published, it must be right,” and the snowball grows.

For new authors, editing is an essential step in the self-publication process. Even established, successful authors can benefit from an external perspective. (See Sandy Asher’s book Writing It Right for lots of great examples of the creative conversation that a relationship between author and editor can spark.) Several years ago a dear friend who has published more than sixty books with traditional publishers decided to try self-publishing and asked me to edit the new manuscript. Our collaboration led to many exciting literary experiences–for both of us. But that’s another story.
Paula offers private manuscript consultations at www.paulamorrow.com.

 

WRITERS AT WORK, About this business of Internet publishing, Part One


Hi everyone,

As promised, Sandy Asher and I are back with another month of WRITERS AT WORK, this time to talk about publishing e-books and books on demand. Today I lead off. Over the next three Tuesdays we’ll feature Paula Morrow, Michael Wilde, and Sandy. Please feel free to add your thoughts as we go!

WRITERS AT WORK

Topic 11: About this Business of Internet Publishing
Response 1: David
March 6, 2012

Okay, Sandy, here’s a subject on everyone’s mind these days: the publication of e-books and books printed on order. In other words, technology-assisted self publishing. Do you remember the first time you heard authors talking about electronic publishing? I do. We were at one of the annual Children’s Literature Festivals in Warrensburg, Missouri. After a day of talking to students, some of us were relaxing in one of the rooms where we were staying when the conversation turned to e-books. No one in the group had tried one yet but there was lively interest in the potential. All I could do was listen. I knew so little about this newfangled kind of publishing that I was afraid to open my mouth.

As in any new field, someone has to go first. A lot of you know Janet Wong and Sylvia Vardell and are familiar with their pioneering efforts to publish e-book collections of poetry for young people. My toe-in-the-water experience came last year when they invited me to be one of thirty poets represented in PoetryTagTime, the first anthology of children’s poems published as an e-book.

They also invited me to participate in two other collections before the year was up, p*tag (for teens) and Gift Tag (for the holidays). To learn more, here’s the link: www.PoetryTagTime.com .

So what led to my decision to publish my own e-book? Since 1989 we’ve lived beside a small lake that supports a rich variety of plants and animals. I’ve dubbed it Goose Lake. As an old biologist it pleases me greatly to watch and take notes. Two years ago I wrote a book of prose and poems about the place.

My wife liked GOOSE LAKE (always a good sign!) and said it was my best work ever. I sent it out. Editor One said, “Absolutely lovely. I’ll buy a copy for myself if you get it published but right now my sales department would lynch me if I take on any more poetry.” Editor Two: “Your writing is quite wonderful. These poems are not simply gorgeous reflections on the beauty of nature, but rather active stories of animal observations and interactions. Unfortunately, nature poetry collections are sadly not at the top of my list.” Editor Three: “Your poetic prose and image-rich poetry complement one another in giving a multi-faceted view of the many creatures, indoors, as well as out.” And so on.

After two more such experiences I became a prime candidate to try an e-book. I knew I had a good manuscript and five editors had turned it down. I asked Janet Wong for advice. She took a lot of time to explain the procedures and nudge me in the right direction. Through her I was introduced to Sladjana Vasic, the talented artist who agreed to illustrate GOOSE LAKE, and her husband, Milos, who formatted the finished book for uploading onto the Amazon and Barnes & Noble store sites. I’m skipping most of the details involved because one e-book hardly makes me an expert and any effort to try to describe them would take far more room than I have here. I hope it’s needless to say that I’m not encouraging people to go fogging over to Janet’s site with pleas for help!

(Janet, if you’re reading this, let the record show that I’m trying to save you!)

On December 15, 2011, GOOSE LAKE was published as an e-book on Amazon (http://www.amazon.com/Goose-Lake-Year-Life-ebook/dp/B006MGDDHS/ref=zg_bs_155213011_1%20  ) and Barnes & Noble (http://www.barnesandnoble.com/w/goose-lake-a-year-in-the-life-of-a-lake-david-l-harrison/1107998233?ean=2940013876583&itm=8&usri=goose+lake+ ). I don’t have it up yet on iTunes but hope to master that trick one of these days. The process (exclusive of the writing), from my first note to Janet to the day the book was e-published, took 46 days.

You may be more interested in sales than in the details so here’s the report to date. As my own publisher, I’m paid 70% of net income from Amazon and 65% from Barnes & Noble. And I get to do all of my own promotion. (You’re supposed to smile.) If you read WRITERS AT WORK in January, you’ll remember our discussion about how hard it is for many of us to pound our own chests. It doesn’t get easier when your book exists only when you download it onto a reading device or computer. In the books that Janet and Sylvia did, there were thirty poets and, therefore, the potential for a lot of promotional oomph on the order of thirty times more than one person might do. Furthermore, children’s poetry is considered by most publishers to be difficult to sell in the best of circumstances. The niche is further restricted by its small foothold in the world of e-books. I could be wrong but I bet the market is better for picture books and longer stories.

During the first week or so after GOOSE LAKE came out, I e-mailed notices to quite a few friends and colleagues. I mailed letters to neighbors around the lake. I posted the news of my first e-book on my blog. I mentioned the free apps you can add from Amazon (http://www.amazon.com/gp/feature.html/ref=sa_menu_karl4?ie=UTF8&docId=1000493771 ) or Barnes & Noble (http://www.barnesandnoble.com/u/free-nook-apps/379002321  ) so you can download the book onto your computer. A friend of mine also sent an e-blast to friends on her list. GOOSE LAKE debuted well. After five days it ranked #1 on Amazon’s Kindle Store for e-books of children’s poetry and #44 for general poetry. I was feeling gooood. Uh-huh!

But that was all I knew to do. And when I stopped touting my book, it began sliding down the scale rather quickly. It went from 1st to 20th to 50th in a matter of weeks. Now and then it would shoot back toward the top when someone out there bought a copy, but we’re talking about small numbers making big differences. I just now checked the rating on Amazon.com and I’m back in 14th place so I’ve had a few more sales. It drives you crazy if you look too often. I think they change rankings every hour.

I’ve been delighted to have interviews and features lately on some wonderful blog sites such as Robyn Hood Black’s (http://www.robynhoodblack.com/blog.htm?post=828175  ), Roxie Hanna’s (http://wp.me/pBU4R-T2 ), and Laura Purdie Salas’s (http://laurasalas.wordpress.com/2012/02/09/poetry-friday-is-here-at-goose-lake ). Such exposure helps very much. I’ve also received great advice on how to promote one’s e-book from Barbara Gregorich (http://www.barbaragregorich.com ) about selecting potential markets and seeking write-ups in special interest newsletters. God knows when I can get to such time-consuming activities, but I can easily understand the absolute need to try.

So, Sandy, my conclusions about this grand experiment so far? Hmm. Well I’m a long way from breaking even but it’s still very early. I enjoy the fact that I’ve been able to bring my work to readers who might never have seen it otherwise. I appreciate (always did) what traditional publishers do to help promote their authors’ books. I’m admittedly still close to the bottom of the learning curve about e-books and how to make them work. Would I consider trying another one? I won’t rule it out but for now I need to get better at promoting GOOSE LAKE. Then we’ll see . . .

David

WRITERS AT WORK: We get letters — and lots of e-mails, too. (Part 2)

Hi everyone,

At this point we are not sure if we will continue doing the series past the end of this month although Sandy Asher and I have been enjoying these Tuesday visits and are learning that at least a few of you do too.

Please let us know if you find WRITERS AT WORK to be of interest and/or help in your own work. If you do or if you don’t, we need to know. The show will conclude at the end of June or continue as our schedules allow, depending on what we hear from readers to help guide our decision.

Feel free to jump in with comments about the monthly topic. The one we’re discussing this month is especially fun because just about everyone who does a school visit or speaks before groups is bound to receive thank-you notes and e-mails. If you have some good examples, please share them.

Don’t forget that at the end of every month we bring all the Tuesday chats together and repost them on the blog of America Writes for Kids. That link again is http://usawrites4kids.drury.edu /

I’m up for today so here we go.

WRITERS AT WORK
Letters, We Get Letters – and Lots of Email, Too
Response 2 – David
June 14, 2011

Thanks Sandy! I love to hear from readers too. Who doesn’t? They tend to come in three categories. One is the packet of notes required by the teacher after a school visit. “Get out your paper and pencils and think about what we learned today when Mr. Harrison visited our class. What did you remember about what he said? Which poem did you like best?” A second group is from individuals who find something in a book that makes them want to write a fan letter to the author. The third category, which usually comes via the Internet, is from those who not only like our work but seek our help in getting published. That category is probably worthy of another day.

But back to the teacher generated notes from students. “Dear Mr. Harrison, thank you for coming to our class. I remember when you dug up your dead pet parakeet and whacked off its wings. Your poem I liked best was ‘Life’s Not Fair’ because it was about running out of toilet paper and it was short. Your friend, Joe.” I read every note. I bet that every author fortunate enough to hear from a child takes the time to read the note and try to respond in an appropriate way.

I dig my way down through the stack, mining for the gold of originality. Every now and then a real voice speaks out and tickles me. When I least expect it, some kid makes me snort out loud and interrupt my wife to read the note. A few years ago I did a book with two voices called FARMER’S GARDEN. It did well so I collaborated with the same artist, Arden Johnson-Petrov, on a follow-up title called FARMER’S DOG GOES TO THE FOREST. In both books, Dog stops to examine and interview the things he sees, which results in two-way chats in rhyme. A teacher read the second book to her class and asked her students to write about their thoughts. Here’s what one honest kid had to tell me.

“Dear Mr. Harrison,
Your book is weird. First, the dog is talking to inanimate objects. For example, the dog was talking to a tree, some grass, and the brook. Clearly you can see the book is kind of out there.”

Sandy, what can you say when someone that young pins you to the wall with such a valid point! In another case, I wrote a poem about a dead wasp I found on a windowsill in our house. “Death of a Wasp” is sad. I visualized the tiny creature’s futile efforts to escape, bumping against the window over and over until it eventually died on the sill. My editor told me she cried when she read the poem. When I read it to groups of adults, all eyes turn solemn. That’s true of most kids, too, except this one. I love his note.

“Dear Mr. Harrison,
On the wasp poem, I saw my teacher about to cry. I didn’t see why everybody about cried.”

What can I say? If dead insects don’t jerk your tear ducts, they just don’t! Which reminded me, as these notes so often do, that everyone reads with his or her own ideas about what’s good, what makes sense, what’s right, what’s funny, and even what is worthy of tears!

Sandy, do you save your notes from young readers? I do, not all of them, but the ones that really grab me. Sometimes they come in handy, for example, right now.

Being new: “I’m new so I relate to the part (in a school bus poem) that says some kids are new but you wave at them too. That’s exactly what happened to me.”
Being rejected: “I know how it feels to be rejected. I entered in the poetry contest in my school in third, fourth, and fifth grade but I never won. I plan to enter this year. It’s my last chance.”
Cursive writing: “You were just like me when I was learning how to write in cursive. I had trouble with the letter X.”
Being embarrassed: “My favorite poem was the one with you falling off the risers. When you fell off the risers I bet you were embarrassed. I have embarrassing moments too.”

Years ago I was waiting to see an editor at Random House. On the floor by my chair were stacks of boxes of letters from kids addressed to Berenstain Bears. When I asked about them, I learned that letters arrived in such volume that responding sometimes became a problem. Sandy, may I live long enough to receive so many letters that responding becomes a problem! For now, I remain grateful every time a child writes, even when he thinks my book is weird and kind of out there.

Back to you!

David

WRITERS AT WORK, The Big Question


Hi everyone,

Sandy Asher and I started chatting about the nuts and bolts of writing last September and decided to turn our efforts into a regular weekly feature on my blog. We called it WRITERS AT WORK and changed the topic each month based in large part on the kinds of questions that often come up when writers get together.

We took off the month of April 2011 when our schedules were too crowded but otherwise we’ve stuck to the plan. Here are the topics we’ve covered to date.

September 2010, The Care and Feeding of Ideas
October 2010, Obstacles to Writing
November 2010, Reality of Rejections
December 2010, Editorial Suggestions
January 2011, Perils and Joys of Writing in Many Genres
February 2011, Pros and Cons of Having an Agent
March 2011, Wrestling with Endings
May 2011, Dealing with Speaking Engagements

Our combined Tuesday chats now total more than 30,000 words. Readership has been good if I judge by the number of visitors the blog receives on Tuesdays. If we judge by the number of comments left by readers, not so good. To tell you the truth, Sandy and I have grown concerned about how you see this regular feature. Is it helpful or not? Interesting or not? Does it make you feel like commenting or asking questions? In absence of comments, Sandy and I wonder if we should discontinue the series at the end of June.

We already have a topic for this month and will keep our promise to appear each Tuesday in June. Our topic will be, “We Get Letters – and Lots of Email, Too.” Between now and the end of the month, I’m asking for your comments to guide us. If you like this feature, let us know. But tell us if you don’t follow WAW or care if we post a chat each Tuesday or let the project come to an end with the final June post.

Sandy and I will appreciate hearing from you either way.

Thanks!

David