Featuring Melanie Hope Greenberg

Hi everyone,

During Larry Dane Brimner’s workshop, “Getting the Gigs,” Melanie Hope Greenberg accepted his invitation to address the group about marketing. And during my Skype session about blogging, Melanie, ever the artist, sketched the scene.

I was taken by the sketch and asked Melanie if she would provide me with more information about herself as well as a few remarks about her own experience at the workshop. I’m glad she agreed! If you haven’t met Melanie, you are about to wonder why you never have. Melanie, it’s a pleasure. Thank you.
MHGheadshot
Melanie:
Author Larry Dane Brimner contacted me to present at his ‘Getting The Gigs’ marketing workshops for the Highlights Foundation. I was blown away by Larry’s offer because my marketing research includes industry articles he wrote. I was so lucky to be able to sit in on various sessions with the wonderful faculty Larry developed. No matter how long one has been in publishing there’s always something new to learn. Bringing first hand experience to the marketing table is helpful. Every book is unique like it’s author and/or illustrator. The victories or failures we’ve faced are plentiful and worth sharing. Marketing is not about one size fits all.

I believe the students at my session came away with a look at marketing from the point of view that is grassroots and how to market to their correct target audience. I found the wonderful sessions I attended with the other faculty members gave new perspectives on how to expand the horizons for my own picture books. I have tons of new marketing information and ideas in my notebook.

Which brings me to the sketches. During your particular insightful session about blogging, David, I doodled what I saw in the moment.
DLHdoodle
I also doodled what I was experiencing in the Highlights Barn / Conference room and my adorable cabin lodging.

Cabin Doodle

With all the fantastic notes I took away from the workshop sessions I totally forgot the doodle sketches were in the back of the notepad until I unpacked it at home. I thought they’d be a fun gift of appreciation so I posted the sketches on Facebook. They became a spontaneous good marketing example 😉

My goal is to consult with picture book authors and illustrators privately on how best to organize their marketing office, find their unique marketing voice, and their marketing audience. My contact is melanie@melaniehopegreenberg.com

* WEBSITE: http://www.melaniehopegreenberg.com
* BLOG: http://mermaidsonparade.blogspot.com
* HUFFINGTON POST: http://www.huffingtonpost.com/melanie-hope-greenberg/
* COLLECT MY ART: http://melaniehopegreenbergillustrations.blogspot.com
* NEW INTERVIEW for Writers Rumpus Blog – Marketing and More
http://writersrumpus.com/2015/04/10/did-your-book-go-out-of-print-take-a-lesson-from-authorillustrator-melanie-hope-greenberg/

Melanie, tell me something that not everyone knows about you.
David, Deloris McCullough and David Mowery — the division managers of Brooklyn Central Library Youth Wing — gave me the idea for my book, MERMAIDS ON PARADE. I gave them the dedication. When the book came out, they named me MerMel. (:> Mermaids on parade
http://www.amazon.com/gp/aag/main/ref=olp_merch_name_1?ie=UTF8&asin=0399247084&isAmazonFulfilled=0&seller=A1PXH7I5EANYK2

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2 comments on “Featuring Melanie Hope Greenberg

  1. Melanie was a terrific mentor at the workshop. She had great ideas about marketing, school visits, and organizing. I was sitting across the room from her when she was doodling and never knew it. Talk about a multitasker!

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