Featuring Melanie Hope Greenberg

Hi everyone,

During Larry Dane Brimner’s workshop, “Getting the Gigs,” Melanie Hope Greenberg accepted his invitation to address the group about marketing. And during my Skype session about blogging, Melanie, ever the artist, sketched the scene.

I was taken by the sketch and asked Melanie if she would provide me with more information about herself as well as a few remarks about her own experience at the workshop. I’m glad she agreed! If you haven’t met Melanie, you are about to wonder why you never have. Melanie, it’s a pleasure. Thank you.
Author Larry Dane Brimner contacted me to present at his ‘Getting The Gigs’ marketing workshops for the Highlights Foundation. I was blown away by Larry’s offer because my marketing research includes industry articles he wrote. I was so lucky to be able to sit in on various sessions with the wonderful faculty Larry developed. No matter how long one has been in publishing there’s always something new to learn. Bringing first hand experience to the marketing table is helpful. Every book is unique like it’s author and/or illustrator. The victories or failures we’ve faced are plentiful and worth sharing. Marketing is not about one size fits all.

I believe the students at my session came away with a look at marketing from the point of view that is grassroots and how to market to their correct target audience. I found the wonderful sessions I attended with the other faculty members gave new perspectives on how to expand the horizons for my own picture books. I have tons of new marketing information and ideas in my notebook.

Which brings me to the sketches. During your particular insightful session about blogging, David, I doodled what I saw in the moment.
I also doodled what I was experiencing in the Highlights Barn / Conference room and my adorable cabin lodging.

Cabin Doodle

With all the fantastic notes I took away from the workshop sessions I totally forgot the doodle sketches were in the back of the notepad until I unpacked it at home. I thought they’d be a fun gift of appreciation so I posted the sketches on Facebook. They became a spontaneous good marketing example 😉

My goal is to consult with picture book authors and illustrators privately on how best to organize their marketing office, find their unique marketing voice, and their marketing audience. My contact is melanie@melaniehopegreenberg.com

* WEBSITE: http://www.melaniehopegreenberg.com
* BLOG: http://mermaidsonparade.blogspot.com
* HUFFINGTON POST: http://www.huffingtonpost.com/melanie-hope-greenberg/
* COLLECT MY ART: http://melaniehopegreenbergillustrations.blogspot.com
* NEW INTERVIEW for Writers Rumpus Blog – Marketing and More

Melanie, tell me something that not everyone knows about you.
David, Deloris McCullough and David Mowery — the division managers of Brooklyn Central Library Youth Wing — gave me the idea for my book, MERMAIDS ON PARADE. I gave them the dedication. When the book came out, they named me MerMel. (:> Mermaids on parade

Poetry workshop

Hi everyone,

I’m sitting out this year so there’s only one poetry workshop currently on record hosted by Highlights Foundation at the Barn near Honesdale, Pennsylvania.

Rebecca Dotlich will lead it (April 19-21) and if you’d like more information about that one, here’s a link. http://www.highlightsfoundation.org/3897/one-poets-story .

For those who sign up for Larry Dane Brimner’s workshop, “Capturing the Spotlight: Getting the Gigs 2015” (April 26-29), I’ll be one of Larry’s Skype guests. I accepted his invitation to “spend an hour talking about blogging, blogging without a huge investment of time/effort, and what you perceive as the benefits vis a vis developing a following and getting speaking engagements.” Here’s Larry’s link. http://www.highlightsfoundation.org/workshops/getting-the-gigs-2015/

Poetry Workshop 2014

Hi everyone,

I just discovered a sneak preview of my 2014 poetry workshop posted on Highlights Foundation Workshops at https://www.facebook.com/pages/The-Highlights-Foundation/195104610506943. You may need to scroll down a page or two to find it.

I’m told that registrations are coming in now, which is good news for me. The sooner we fill the quota of 15 participants, the sooner the group can start getting acquainted and begin building anticipation for what we’ll accomplish when we get together at the Barn next year.

My two Skype guests will be Jane Yolen and current National Children’s Poet Laureate Kenn Nesbitt. I hope to announce plans soon about having a session on performance poetry too.

I’ve promised Jo Lloyd to get her an outline of next year’s workshop as soon as possible. I might stick with the same title: Poetry for the Delight of It. What do you think? Get in touch with Jo for further information. She’s at jalloyd@highlightsfoundation.org .


Summing up the poetry workshop

Hi everyone,

It was a long trip home with flight delays in Scranton and Chicago. By the time I got home, visited with Sandy, opened mail, and found my bed it was 2:00 this morning. I gave myself an extra hour of sleep but now it’s time to get started.

My thanks to everyone who attended and participated in the poetry workshop these past few days. To my special guests, Pat Lewis, Rebecca Davis, and Renee La Tulippe,Pat Lewis with chocolate mustache
rebecca-davis I thank you personally and on behalf of the fifteen poets who sat in your audience and profited greatly from your expertise and generous sharing of your time. Renee LaTulippe reading

To each of you who attended the workshop, thank you for coming and for joining together into a family of poets who shared willingly and openly during our time together.

Thank you, Joy Acey, for always finding ways to encourage and stimulate fellow writers, from coded golf balls scattered around the property to the group reading of “Shirley the Shark.”Poetry Workshop at Honesdale, 2012, Joy 2

Thank you, Jeanne Poland, for loading your car with the sounds of music. I seriously doubt that many other workshops can boast of forming a percussion band to play and sing under a gorgeous, starlit night.Honesdale, David and Jeanne

Thank you, Matt Forrest, for divulging your secret recipe for smores.

Thank you, Jo Lloyd, for taking care of each and every detail to make it all work so smoothly. To Chef Joseph and your staff, I blame you for the extra three pounds I brought home, but I bet I’m not the only one who couldn’t resist going back for seconds and who kept shoveling down dessert night after night.

To Kent Brown, Jan Cheripko, Larry Rosler, and other distinguished guests who came by to share meals and sit in on sessions, my sincere gratitude. Janet Fagal, thanks for driving out for a visit and to meet the rest of the group. I hope that you can sign up for next year’s workshop.
Back view of The Barn at dusk
Speaking of next year, the date has been set for September 29 – October 2. I think we already have a few names on the list so let Jo Lloyd know if you might be interested. If you thought that your workshop experience was worthwhile, I hope you’ll share your thoughts with others who might enjoy the experience. As anyone who has been there knows, it’s hard to imagine a more inspiring setting for a workshop than The Barn and surrounding land that beckons from the home of the founders of Highlights Magazine for Children.My cabinBrook at Boyds Mill Walking in the woods

Poetry workshop set for 2014

Hi everyone,

David and Charles TaylorAs some of you know, my Highlights poetry workshop scheduled for September 30 – October 3 reached its quota of fifteen people a month ago. We have people on a waiting list and expect more over the next four months.

Because of this I’ve agreed to go ahead now to announce a new Highlights poetry workshop for next year. The dates in 2014 are September 29 – October 2.

Jo Lloyd will contact the poets who are currently waiting and offer them options of remaining on this year’s list and/or placing their names on the 2014 list. If you or someone you know might be interested in applying early for the 2014 workshop, you can let Jo know at Jo.LLoyd@highlightsfoundation.org

Let me know if you have any questions. As I’ve said before, I look forward to working with this year’s family of poets in that beautiful Pennsylvania landscape. I don’t want to wish the year away but I’m eager for September.